2018 Toyota RAV4 Model Overview

About the Toyota RAV4

Setting the benchmark for the modern compact crossover, the 2018 Toyota RAV4 returns with an array of updates and innovative features for the new model year. Drivers looking to get off the beaten path and explore will be impressed by the all-new Adventure trim available in the RAV4 model range. Along with unique interior and exterior rugged styling accents, the RAV4 Adventure is equipped with a trim-specific Tow Prep Package giving drivers the ability to tow up to 3,500 lbs thanks to an upgraded radiator, oil cooler, and transmission fluid cooler.

Comfort and convenience are always priorities on the RAV4, with helpful available features which include a hands-free foot-activated power liftgate and a Smart Key System with Push Button Start. Enjoy unrivaled connectivity and entertainment from the optional Entune™ Premium JBL® Audio with Integrated Navigation and App Suite. No matter your destination, you can count on the Toyota RAV4 to get you there in style.

What's New for 2018

2018 marks the introduction of the all-new Toyota RAV4 Adventure trim. The RAV4 Adventure includes a Tow Prep Package, higher ride height, lower body guards, a 120V power outlet in the cargo area, and unique interior trim accents. Other new features available on 2018 RAV4 models include a heated steering wheel along with optional heated power-adjustable seats on lower trim levels with cloth upholstery.

Bold Styling

Whether you're headed up a mountain trail or downtown for dinner and a movie, the 2018 Toyota RAV4 is never out of its element. From the rugged Adventure to the luxuriously refined XLE, there's a RAV4 to fit any lifestyle. Available S-Code paint treatment on the RAV4 SE adds a distinctive two-tone appearance. Every RAV4 comes with a wheel design to match its unique personality, with available 17 and 18 inch alloy wheels. Available LED headlights, taillights, and Daytime Running Lights provide a sharp styling accent while they also help make the road ahead even brighter.

Versatile Interior

Tame those chilly mornings with available multi-stage heated SofTex®-trimmed front seats which offer outstanding comfort and support. 60/40 split rear seats allow RAV4 drivers to custom-configure the interior, creating a massive cargo space of up to 73.4 cubic feet of storage. A handy 120V rear cargo power outlet will keep your gear powered up for the journey. Open the available power tilt/slide moonroof and let natural light and fresh air into the cabin of the RAV4. Performance-inspired red illuminated gauges found on the RAV4 SE helps you stay informed with just a quick glance.

Technology & Convenience

Two available audio systems offer navigation on the Toyota RAV4. Choose between the Entune™ Premium Audio with Integrated Navigation and App Suite or Entune™ Premium JBL® Audio with Integrated Navigation and App Suite featuring JBL® GreenEdge™ speakers with outstanding sound clarity. Optional Siri® Eyes Free connects the voice recognition technology of your paired iPhone to the RAV4. Listen to music, get directions, and send messages all with the sound of your voice. With just the swipe of your foot underneath the rear bumper of the RAV4, an available hands-free, foot-activated power liftgate can open and close even when your hands are full. Advanced safety features included in the standard Toyota Safety Sense™ P (TSS-P) work simultaneously to keep you safe on the road.

RAV4 LE

• Starting at $25,905 MSRP*
• 2.5-liter DOHC 4-Cylinder 176 Horsepower Engine
• Standard Toyota Safety Sense™ P (TSS-P)
• Backup camera with projected path
• 17-inch wide-vent steel wheels with wheel covers
• Automatic Limited-Slip Differential (Auto LSD)

RAV4 XLE

• Starting at $26,495 MSRP*
• Silver-highlighted lower grille with integrated fog lights
• Power tilt/slide moonroof with sunshade
• 4.2-inch TFT Multi-Information Display (MID)
• Dual zone automatic climate control with air filter
• 17-inch 5-spoke alloy wheels

RAV4 Adventure

• Starting at $28,695 MSRP*
• Unique lower valance panels and rocker panel guards
• Black RAV4 Adventure badging with larger overfender flares
• Heavy-duty Adventure all-weather floor liners and cargo mats
• 18-inch 5-spoke Black alloy wheels
• 120V/100W power outlet in rear cargo area

RAV4 SE

• Starting at $28,785 MSRP*
• Entune™ Audio Plus with Connected Navigation App
• SofTex®-trimmed 8-way power-adjustable front seats
• Smart Key System on front doors with Push Button Start and remote power liftgate function
• Available S-Code Paint Treatment
• Steering wheel-mounted paddle shifters

RAV4 Limited

• Starting at $32,825 MSRP*
• Front and rear parking sonar
• Driver and front passenger heated seats
• 18-inch 5-spoke SuperChrome alloy wheels
• Available Dynamic Torque-Control AWD w/center differential lock
• Frameless auto-dimming rearview mirror with HomeLink®

RAV4 Platinum

• Starting at $35,745 MSRP*
• Bird's Eye View Camera with Perimeter Scan
• Hands-free, foot-activated power liftgate with jam protection
• Full body color with Platinum badging
• LED projector-beam headlights with auto on/off feature
• Entune™ Premium JBL® Audio with Integrated Navigation and App Suite

*MSRP includes the Delivery, Processing, and Handling Fee of $895 for Cars (Yaris, Yaris iA, 86, Corolla, Corolla iM, Camry, Camry HV, Prius LB, Prius c, Prius v, Prius Prime, Mirai, Avalon, Avalon HV), $995 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,295 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally related equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC, and TX will be higher. Actual dealer price will vary.

**2018 EPA-estimated mileage. Actual mileage will vary.